Do you incentivize them with a financial bonus based on achieved results? Or do you proactively drive performance with a well-thought-out incentive program?

We compare the characteristics, advantages, and disadvantages of both programs. This way, you can make an informed decision on when to use each type of program to achieve your sales goals.

When to Use Which Program?

- Bonus Program: Use bonuses to reward overall performance, for example, at the end of a year or quarter, or to promote loyalty and retention of top performers and resale partners.

- Sales Incentive Program: Use incentives to encourage specific behaviors, such as selling new products, achieving short-term goals, or improving customer satisfaction through sales teams and resale partners.

Discuss Your Sales Ambitions with an Expert

We are here to help you design a smart and effective sales incentive program that perfectly aligns with your business goals and maximizes the motivation of your sales teams and partners.

Benefit from 20 years of best practices with our award-winning Engage Sales motivation tool and elevate your sales results to the next level.